This type of imprinting is generally used for apparel and other cloth items such as bags, Golf Shirts, Jackets etc.
Your logo will need to be digitized in order for this process to be done. Digitizing is the transfer of your logo into stitches. There is a charge for logo digitization.
Thread is "stitched" in a variety of colors directly to the product or to an embroidered patch that is later sewed on to the merchandise. The end result is a very professional look for your company.